Initio Parfums
Initio Parfums is a provocative fragrance house that explores the hidden powers of scent. At once mystical and modern, Initio draws from ancient perfume traditions and cutting-edge science to awaken primal instincts and emotional responses. Each composition is built on the belief that perfume is an unseen force, a catalyst for attraction, confidence, and transformation.
Fragrance as alchemy: bold, narcotic, and addictive—Initio fragrances are designed to make an impact. The house harnesses both natural essences and powerful new molecules to create multi-dimensional blends that linger on the skin and in memory. From carnal musks to radiant woods and hypnotic florals, each formula works in harmony with the wearer’s own chemistry.
Every Initio bottle is crafted with the same intensity as the scent it contains: dark, weighty, and enigmatic. Encased in matte black or rich jewel tones with gold detailing, each bottle embodies a ritualistic elegance and a sense of inner power.
Made in France
Frequently Asked Questions
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What is Initio Parfums Privés (Initio)?
Initio Parfums Privés is a luxury French fragrance house that merges ancient perfumery traditions with modern scientific insight. Known for its bold, sensual compositions, the brand explores the invisible yet powerful influence of scent on emotion and behaviour.
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What does the name 'Initio' mean?
"Initio" is Latin for “the beginning.” The brand draws on this idea of primal power, transformation, and rebirth, tying fragrance to ritual, attraction, and the essence of identity.
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What is the most popular Initio fragrance?
Some of the most well-known and loved fragrances include:
Side Effect: Rum, tobacco, and vanilla; deep and seductive.
Oud for Greatness: Bold, mystical oud with saffron and patchouli; a signature scent for many.
Musk Therapy: A fresh, calming musk with blackcurrant and mandarin.
- What makes Initio perfumes unique?
- Magnetic Appeal: Fragrances are formulated to elicit visceral, emotional reactions.
- High-Quality Ingredients: Use of rare natural raw materials and modern molecular components.
- Collections with Purpose: Each scent is part of a thematic series tied to specific intentions (seduction, energy, sacredness).
- Mystique: All Initio fragrances are housed in uniform lacquered bottles with symbolic geometry, enhancing their aura of secrecy and power.
