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HAIR STYLING

POMADES, PASTES & POWDERS

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NOAH REWARDS

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NEW ARRIVALS

We are constantly seeking out the best in Men's Grooming & Fragrance. Here are the latest and greatest arrivals ...

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Niche Fragrance & Men's Grooming — Australia

Grooming is more than a product - it’s a ritual, a reclamation of time and a service of self. We are what we repeatedly do; this is the Nature Of A Habit.

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Let customers speak for us

from 8958 reviews
Found my forever perfume

This perfume is stunning. There's so many layers to it and it changes over the day.

wendy
Toskovat Amaretto in the Melting Room Extrait de Parfum
I love it!

Started with a 1ml sample. Ending with a full bottle. King Cobra is the kind of scent that makes you walk differently. It's raw, commanding, and yes — I'm absolutely wearing it hoping women notice. But I'm also aware that a great fragrance only opens the conversation. The rest is up to me, and King Cobra has set the bar embarrassingly high.

Bert Ernie
Zoologist King Cobra Extrait de Parfum
Best fragrance

Conceptual scent, its meant to feel like a scene.. a shipwreck drifting at sea.. love it

Nurul
Toskovat In the Belly of the Beast Extrait de Parfum
Makes shaving so much smoother

Used pre-shave and it makes a real difference to the experience

David Stuart
Santa Maria Novella Sweet Almond Oil, 100ml
Like it

Nice and light feel and refreshing fragrance

David Stuart
Shear Revival Loom Shampoo, 295ml
Great product

It’s really worth trying out. I’ll be buying it many times again.

Fredrick
Taylor of Old Bond Street Sandalwood Deodorant, 75ml
Quintessentially masculine. that has stood there’s of time.

Quintessentially masculine with a fragrance that has stood the test of time.

P G TROON
Geo. F. Trumper Eucris Eau de Toilette
most long lasting

this woody oud is the most beautiful potent smell ever .. its so rich and woody and a tiny bit sweet ... my forever perfume

Megan
Amouage Sequence Essence de Parfum
Ease of application and washout

great hold too, I use a little grooming oil (have medium straight/wavy hair). lasts all day, feels natural.
Delivery was super quick too!

Lex D
Shear Revival Gray Ghost Cream Pomade
The best

Best mouthwash I have ever had

Flavia Machado
Selahatin Of Course I Still Luv You Mouthwash, 200ml
Nothing Compares

You don't wear this because you want to smell good. You wear this because you want to smell different. It's not made for the masses, but for an individual. A statement piece. It smells like a forest, freshly struck by a meteor. Extremely well crafted, long lasting, nuclear projection. If you want to smell appealing, there are better options. If you want to stand out, intimidate, and be wild, ferocious and unique, wear this. Nothing will compare to how unique and different this is. Sample first; but just know it's made to be complex. It will unfold your brain in way no other cologne will. Definitely a male fragrance. Enjoy with caution.

Tristan Cooper
Zoologist Tyrannosaurus Rex Extrait de Parfum
Great shaving cream!!

Excellent shaving cream!! Highly recommended!! Would order again!!

Salvador Erik Hermo
Taylor of Old Bond Street Oud Shaving Cream

Amazing product packed with care.

Campbell
Parfum d'Empire Fragrance Sample Pack, 6 x 1ml
Masterpiece

Captivating blend of herbal, incense and smoke, a serious addition to the colder months

Jacob
Amouage Interlude Man Eau de Parfum
Eucris

My favourite product. Classic fragrance that is also long lasting.

HG
Geo. F. Trumper Eucris Eau de Parfum

FROM THE HERALD

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We are what we repeatedly do

Fragrance, skin and body for the deliberate life.

NOAH (formerly MEN'S BIZ) curates fragrance and grooming for people who take their daily rituals seriously. Considered brands, unusual houses, objects worth returning to every morning. Choose the habit carefully.

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