NEW ARRIVALS
We are constantly seeking out the best in Men's Grooming & Fragrance. Here are the latest and greatest arrivals ...
Grooming is more than a product - it’s a ritual, a reclamation of time and a service of self. We are what we repeatedly do; this is the Nature Of A Habit.
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FRAGRANCE
Explore niche men’s fragrances — artisan colognes and perfumes from global perfumers. Discover bold, refined scents with sample packs and our Fragrance Finder to uncover your signature fragrance.
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BODY
Premium men’s body care essentials—body wash, moisturisers, deodorants, soaps, oral care, and grooming tools. Curated from top global brands for sensory delight and functional performance.
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SHAVING
Explore our extensive men’s shaving collection: shaving creams, soaps, razors, brushes, and accessories. Curated for a superior, precise, and comfortable shaving experience.
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Hair
Discover a curated selection of men’s haircare: shampoos, conditioners, treatments, and styling product. Designed for healthy, manageable hair and effortless, long-lasting styles.
Let customers speak for us
from 10661 reviewsGood piece of kits, works well. Took me a minute to work it out though, lol. Definately worry free refilling
Stand is great, fits perfect. If had known that the razor came with an adhesive holder for the mirror, then i woukd not have got it. The price is high, but i guess once you got it you got it.
36 years in the ADF, having to shave every day, i have plenty of practice. Gone from disposable, safety, 2 blade cartridge to electric. I was sitti g on the fence about the single blade razor, but wow, it is actually exciting to have a shave now, i love the magneting spring. Excellent close shave. Using a shaving gel at the moment until the shaving soap arrives. I can not recommend this razor hifhly enough, best i have ever used and certainly worth the $$.
!!I Could Not Stop Smelling My Wrist!!!
Rating 10 out of 10
This is one of those scents I physically cannot stop smelling. From the first wear, I knew I was in trouble. I kept bringing my wrist to my nose over and over again, and before I knew it, I had already reached out for a full bottle. I refuse to waste a single drop of this. It is divine. Complex. A gourmand with a story.
Rabbit opens strong and sweet, but not in a flat sugary way. There’s a sparkle of bergamot and apple with soft cinnamon warmth, lifted by green leaves so it feels airy rather than heavy. It reminds me of pink sugar softened by fresh countryside air. There’s this sugar cane sweetness woven through sweet hay and warm grass. It genuinely smells like a field in summer, not sharp or aggressively green, but sun-warmed meadow air brushing against your skin.
Then the magic happens.
As it settles, carrot and clover bloom softly, giving it that pastoral, almost whimsical field quality. Violet and jasmine float in the background, keeping it light. And then the base rises biscuit, vanilla, white almond, musk, and hay. It turns into the most beautiful warm frosting effect.
Not the whole carrot cake. The frosting.
Creamy, fluffy, slightly buttery, lightly powdered. Like cream cheese icing warmed by sunshine. Imagine you’re standing in a field, hay in the air, heat on your skin, little bunnies frolicking in the distance and somewhere nearby someone has just cut into a fresh cake. You don’t smell the entire bakery just the sweetness drifting through warm air.
It smells like a childhood memory. Warm afternoons. Grass on your legs. Cake in the distance. That comforting, safe, nostalgic feeling.
I’m a fitness instructor, so performance matters. When I sweat, I need a fragrance that warms up with my skin instead of turning cloying or sharp. Rabbit holds up beautifully. It lasted through a full workout and softened into an intimate, sweet skin scent rather than becoming syrupy. If you want to be the person who smells amazing at the gym and gets compliments without choking out the room this is it.
After wearing heavier scents like Bee and Moth beforehand, I did experience some nose fatigue and it felt faint to me, but others could still smell it. And funny enough, whenever I wear Bee or Rabbit, my cats try to lick my skin… so clearly, it’s giving edible energy.
Yes, it is sweet. If you’re sensitive to sugary gourmands, one spray is enough. But if you love complex, warm, edible fragrances with personality, this is heaven. It feels like a countryside fantasy in a bottle.
This is a scent I will keep coming back to. Addictive in a quiet way. Soft but powerful. Cozy but radiant. And makes you feel so whimsical, approachable and feel like you live in a little sugary cottage! Not to mention the full bottles packaging is stunning and the bottle itself is cute as.
Is it worth it? Absolutely.
Would I wear it? Constantly.
Would I buy it? Already did.
highly recommend really good scent
Fantastic product would highly recommend
Cant beleive just how sharp and smooth these blades are.
Very good fragrances.
All is good.
Thank you.
Love this esp as it settles into the skin
Great experience with NOAH. My order arrived quickly and the blades were exactly what I was hoping for — Russian‑made Astra SP. Support was really helpful in explaining the Turkish compliance label on the box and answered my question straight away. Really happy with the service.
Delivery was quick, product was great
Would purchase again from Noah.
Five out of five as an artistic creation. This fragrance is a collector's item and must be tested before purchase. A salty marine fragrance with an unapologetically confronting opening. This fragrance celebrates the idea of 'repulsion & attraction' in a fascinating way. Once settled, this fragrance has a milky-woodsy feel with a metallic twang over the top. Infamous for a reason. Conceptual perfumery with brash aplomb. Great for dinner parties as a fun curiosity. Worthy of testing, if only to say, "I've tried that!"
So strong, yet subtle. Just divine...I understand why Ozzy wore this now...lovely.
RIP Ozzy...miss him so much. Xx
Classy Deo - does its job in style. The fragrance is rich but at the same time unobtusive - does not interfere with the main day perfume on me..
highly recommended..
FROM THE HERALD
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OUR STORY
With deep respect for what we have built over nearly two decades as MEN’S BIZ, we felt it was time to imagine a new vision for the company. Nature Of A Habit, or NOAH, is our bold new direction that we bring to the fore.
Thank you for being a part of our story. Life is a project shaped by habit and ritual, and we are honoured to be part of yours.
Nathan Jancauskas
Founder

