Layrite (Australia)
Layrite's journey began in 1999, born from a desire to break away from traditional petrolatum-based styling products. Tired of products that left hair feeling greasy and difficult to wash out, the brand set out to create something revolutionary. The goal was simple yet ambitious: to formulate a pomade that held like wax but washed out like gel. After much trial and error, the perfect water-soluble pomade was born, changing the world of men’s grooming forever.
The name "Layrite" was inspired by a comment from a barbershop client who remarked that this was the only product that made his hair "lay right." This spontaneous feedback from a loyal customer led to the brand’s creation, and it quickly became synonymous with effortless control and easy styling. Layrite’s dedication to creating products that offer both strong performance and ease of use resonated with barbers and consumers alike, cementing its place in the industry.
Revolutionising Hair Styling
What sets Layrite apart is their commitment to creating products that not only deliver exceptional hold and control but are also easy to wash out, leaving no unwanted residue behind. This focus on water-soluble formulas means that you can achieve the perfect hairstyle without worrying about build-up or heavy, greasy hair at the end of the day. Layrite’s pomades and styling creams give users the freedom to experiment with different looks, while also ensuring their hair stays healthy and manageable.
Among their standout offerings is the Layrite Natural Matte Cream, a product that has gained a devoted following. This lightweight cream provides a flexible hold that defines the hair without adding any shine or stickiness. Perfect for a more natural, textured look, it allows you to shape your style with ease and confidence, making it a go-to for those seeking a casual yet polished appearance.
Exceptional Hold and Texture
For those who need a bit more structure in their style, Layrite Cement Clay is another fan favourite. Known for its remarkable hold, Cement Clay delivers maximum control with the added benefit of enhanced texture and definition. Ideal for styles that require extra volume or a matte finish, this product allows you to shape and manipulate your hair all day without worrying about it losing its hold. Whether you're going for a sleek pompadour or a messy, tousled look, Cement Clay has you covered.
A Brand Trusted by Barbers and Grooming Enthusiasts
Layrite has earned a strong reputation not just with everyday consumers but also among barbers and professionals in the grooming industry. The brand’s products are known for their versatility, offering everything from lightweight holds for everyday styles to intense, long-lasting control for more intricate looks. Layrite's dedication to providing high-quality grooming products that make styling effortless has made it a staple in barbershops and salons across the world.
Looking Forward: Continued Innovation
Since its inception, Layrite has continued to innovate, expanding its product range to cater to every need and style. From the original pomade to their more recent introductions like the Natural Matte Cream and Cement Clay, the brand remains committed to helping customers achieve the perfect look while maintaining the health and integrity of their hair. Whether you're a professional barber or a grooming enthusiast at home, Layrite offers the tools you need to master your style with confidence and ease.
With its focus on quality, innovation, and user-friendly formulas, Layrite continues to lead the way in the world of men's grooming, offering superior products that stand the test of time.