
NEW ARRIVALS
We are constantly seeking out the best in Men's Grooming & Fragrance. Here are the latest and greatest arrivals ...
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Nicolai Parfumeur Createur Patchouli Eau de Parfum Intense
No reviewsFrom $750 AUDUnit price /Unavailable -
Nicolai Parfumeur Createur Macaron Bourbon Eau de Parfum Intense
No reviewsFrom $750 AUDUnit price /Unavailable -
Nicolai Parfumeur Createur Fig-Tea Eau de Toilette
No reviewsFrom $650 AUDUnit price /Unavailable -
Nicolai Parfumeur Createur Cuir Cuba Eau de Parfum Intense
No reviewsFrom $750 AUDUnit price /Unavailable -
Nicolai Parfumeur Createur Bois Belize Eau de Parfum Intense
No reviewsFrom $750 AUDUnit price /Unavailable -
Nicolai Parfumeur Createur Ambre Cashmere Eau de Parfum Intense
No reviewsFrom $750 AUDUnit price /Unavailable -
Nicolai Perfumeur Createur New York Eau de Parfum Intense
No reviewsFrom $750 AUDUnit price /Unavailable -
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SHOP BY CATEGORY
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FRAGRANCE
Explore niche men’s fragrances — artisan colognes and perfumes from global perfumers. Discover bold, refined scents with sample packs and our Fragrance Finder to uncover your signature fragrance.
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BODY
Premium men’s body care essentials—body wash, moisturisers, deodorants, soaps, oral care, and grooming tools. Curated from top global brands for sensory delight and functional performance.
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SHAVING
Explore our extensive men’s shaving collection: shaving creams, soaps, razors, brushes, and accessories. Curated for a superior, precise, and comfortable shaving experience.
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Hair
Discover a curated selection of men’s haircare: shampoos, conditioners, treatments, and styling product. Designed for healthy, manageable hair and effortless, long-lasting styles.
Let customers speak for us
from 9321 reviewsI haven't sprayed any yet I've got to get through my 200 samples you gave me
First time I've tried a Patrick's range product.
Great product matte thinkening non greasy powder.
Great product highly recommend product for thickening and texture.
Not much more to add to the other reviewers, but I sprayed this on at approx. 11am and it is now 8.30pm and still smelling great. Projection is well balanced and the length of the scent staying on your skin is outstanding. No wonder the 50ml has sold out. Well worth buying the sample pack or samples of the ones that take your fancy.
I was recommended Le Cri by Liam in the showroom after looking for a new everyday fragrance. It smells clean and light but also well blended. I can detect every note working together. I especially like the fresh touch of rose, and a muskiness that is unlike anything else I’ve smelled before. I find this one lingers really beautifully. Parfum d’Empire makes some of the most interesting niche fragrances at highly reasonable prices.
A rocky cliff top covered in herbaceus, shrubby greenery, overlooking a luminous blue-green Mediterranean. Serenely perched between floral-sweet and salty, aquatic minerality. The ambergris sparkles, while the pink pepper and cardamom lend their fizz. There’s a bitter citrus accord, like biting into a still-juicy orange seed. I’m not usually a fan of aquatic notes, but this somehow manages to be both fresh and earthy, all-round enchanting. Discretely masculine, although I (f/39) would wear this happily.
I love Tauer but this goes beyond. A real fresh interpretation of the vanilla profile (I think because of the geranium). It feels like quite a musky scent but honestly, this is gorgeous. Definitely a unisex scent that can be worn year round
Hoooo Lordy. Now this is the vanilla to end all vanillas. It starts off very boozy but that settles quite quickly. This is not a gourmand vanilla but instead a boozy resinous version of what true vanilla actually smells like. Perfection.
My favourite scent in my collection by far. multi-faceted, rich and complex but also so simple. Thank you NOAH for helping me find this beauty.
I recommend this sample set, very high quality fragrances & the best sample sprayers I've ever used. This would also make a lovely gift
This fragrance is a nice match for me. Spotty yet very sophisticated. Everyone was very complementary toward this being my new scent. Big favorite of mine of all times ❤️
Gorgeous smell
This is sweet but not too sweet. It's powerful but not cloying. It's great on its own but layers with other gourmands so perfectly. I really enjoy this perfume
Drunk maple smells like drunk maple. It's so great on its own or I like to layer with sugar addict to give it a sweet, sexy kick
Excellent Experience with NOAH - ordering was seamless and delivery was really very prompt. The only whinge is use Australia Post, even though delivery was good it didn't come to my door and that was a bit of an issue. Meeting a courier in a car park because they have no access is a pain in the arse. Would it be by from NOAH again absolutely. Very happy Customer cheers Pete
FROM THE HERALD
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OUR STORY
With deep respect for what we have built over nearly two decades as MEN’S BIZ, we felt it was time to imagine a new vision for the company. Nature Of A Habit, or NOAH, is our bold new direction that we bring to the fore.
Thank you for being a part of our story. Life is a project shaped by habit and ritual, and we are honoured to be part of yours.
Nathan Jancauskas
Founder