NEW ARRIVALS
We are constantly seeking out the best in Men's Grooming & Fragrance. Here are the latest and greatest arrivals ...
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Francesca Bianchi Once Upon a Time Extrait de Parfum
No reviewsFrom $1200 AUDUnit price /Unavailable -
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Grooming is more than a product - it’s a ritual, a reclamation of time and a service of self. We are what we repeatedly do; this is the Nature Of A Habit.
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FRAGRANCE
Explore niche men’s fragrances — artisan colognes and perfumes from global perfumers. Discover bold, refined scents with sample packs and our Fragrance Finder to uncover your signature fragrance.
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BODY
Premium men’s body care essentials—body wash, moisturisers, deodorants, soaps, oral care, and grooming tools. Curated from top global brands for sensory delight and functional performance.
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SHAVING
Explore our extensive men’s shaving collection: shaving creams, soaps, razors, brushes, and accessories. Curated for a superior, precise, and comfortable shaving experience.
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Hair
Discover a curated selection of men’s haircare: shampoos, conditioners, treatments, and styling product. Designed for healthy, manageable hair and effortless, long-lasting styles.
Let customers speak for us
from 10565 reviewsJust a footnote to the above review. It should have been 5 stars!
Great product
I'm a huge fan of the Santa Maria Novella (SMN) range of men's grooming products and fragrances. There's so much history associated with this brand (over 400 years!). This is a great product, a nice easily absorbed cream which I use as an aftershave balm. It's rich so you only need a small amount. Sure, SMN products are a bit more expensive but they are top quality and last a long time as you only need small amounts.
I've only recent discovered the Santa Maria Novella (SMN) range of men's grooming products and I'm so impressed. Firstly, the tradition - at least 400 years old, perhaps older, first created by monks at the famous SMN church in Florence. Secondly, the quality of their products is outstanding. This shaving cream / soap (it's hard to tell which it is) builds a really thick luxurious later. I easily get three passes from a loaded brush and the shave is smooth and my skin feels moisturised afterwards. It's the only shaving soap that matches Mitchell's Wool Fat for me (which has become difficult to find - discontinued perhaps?). Sure it's not cheap, but I can tell that the tub will last for a very long time (at least 6 months, but I don't shave every day). I love the history and tradition of these SMN products. I now want to visit their main store in Florence to learn more about these products!
Tried during summer, during daytime.
I feel like when I write reviews for perfumes, I do so in a way that could come across as pretentious. The nose is so sensitive to memories, and this scent has memories so deeply embedded in it that I almost dont know what to do with myself.
I like to take initial notes when I first spray, and then let the words come to me slowly. My initial notes are as follows:
Dirty, but in a way thats expected. It smells like a hippie store. like my mother. no, like my yiayia. it smells like animals and dried fruit. the smell of a farmers market. Unmistakable undertone of fur and musk, but mixed with how i remember Chanel no.5 to smell on my yiayia.
I think my initial notes truly describe the journey I went on with this scent. It smells like walking through the streets to get gelato with my yiayia, and how she smelled. The smell of rum and raisin ice cream and, like I already mentioned, how Chanel no.5 smelled on her skin chemistry specifically.
There is so much more I could write. There's so many genuine emotions that I cant even begin to put into words. This is so deeply personal, and not something I expect anyone else to understand. I wish I could justify buying a whole bottle, just to have this experience again.
This is my favourite Castle Forbes cream, the scent is superb. The lather is luscious, slick and protective, it's definitely worth the price.
It's a pity that you can't buy small samples to select your preferred scent for the cream and\or aftershaves before taking the plunge.
Nice handle and good bristles. Good to hold and the tortoiseshell look is a nice change. A little softer than I usually use but lathers up nicely. Recommended.
The was very straightforward where the phone representative having great knowledge of the product. The conversation was very courteous and patient.
The product was received very efficient.
The purest carnation bouquet—symbol of love and devotion since ancient times—Philtre is neither faddish nor outdated, it exists outside of trends to bespell and intrigue with its spicy, peppery scent, redolent of sweet cloves. Blood-red roses and fresh green stems wrap around the carnation, hot and cold. Green's signature delicate handling of resins provide a gentle, warm ambery background on which the powerful floral notes strike with unmissable intent.
The Amouage purpose 50 last days on clothes, i don’t know about the projection though as I haven’t received any complements since wearing this perfume. I do love the scent, it’s amazing! My colleague wore this perfume too and it left a scent trail every time he passed by. (I don’t know how much spray he uses though lol). Awesome delivery from Noahgrooming, received the parcel like the next day which is pretty awesome.
Love this one 2. It’s spicy but not overpowering. I get the hype. I’m happy with my purchase!
A rich jammy sweet honey. Loooove this one. It smells like real ingredients not like aroma chemicals!
Arbolé is a radiant woody-green patchouli fragrance, that for me at least, is all about the vanilla and how it’s tempered by the green notes. Deceptively soft on paper, I find it wonderfully prismatic as it unfolds on skin. It’s like being outdoors as a warm, gentle breeze carries a succession of scents to you: now a damp forest, now a dry, green patchouli, now a gentle tendril of vanilla and tonka bean. It reminds me of facets of other fragrances—the mossy earthiness of Chypre Mousse; the crisp, non-gourmand vanilla in Angelique Noire; the dusty, slightly bitter patchouli of Etro’s Patchouli—but combined in a vaguely abstract and non-assertive composition, that feels like a daydream of being in nature.
Great DE razor
To my nose, Tryst is a citrus-amber in the vein of Jicky (1889) and Habit Rouge (1965), modernised by Hiram Green through an act of creative reassemblage. Isolating the orange blossom, he dials it up to a molten, narcotic intensity, then balances it with an equally intense greenness that is sharp and studded with cloves—the illusion of a vividly green carnation, wrapped in creeping, indolic jasmine. Meanwhile, the resins (I venture to guess opoponax and peru balsam) are powdery soft, almost ethereal, ever in the shadow of the bright, aromatic petitgrain, the honeyed orange blossom, and that bite of the clove. It’s as if the traditional pyramid has been inverted and you’re walking on sky, breathing in the canopy. Next to so much of the overstuffed, artificial slop we’re fed nowadays, Tryst is dizzying sunshine and love poetry captured in a bottle, lyrical and naturalistic.
FROM THE HERALD
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OUR STORY
With deep respect for what we have built over nearly two decades as MEN’S BIZ, we felt it was time to imagine a new vision for the company. Nature Of A Habit, or NOAH, is our bold new direction that we bring to the fore.
Thank you for being a part of our story. Life is a project shaped by habit and ritual, and we are honoured to be part of yours.
Nathan Jancauskas
Founder

